Selling refrigerators for productive use (webinar recording)
Discover best practices for selling refrigerators for produce use
Are you a last mile distributor that is researching or looking to scale sales of refrigerators? Then this webinar recording is for you.
Overview
In this video we discuss the key business operations that need be developed in relation to refrigeration products, including identifying customers, sales and marketing, and after-sales services. Plus, you’ll learn about the challenges and opportunities of adding refrigerators to your product mix.
In the second half of the recording you’ll hear from three last mile distributors who are currently selling refrigerators and what they have learnt from their experiences.
During the webinar we discuss a new resource on how to sell refrigerators for productive use, recently published by the Global Distributors Collective.
This webinar is particularly useful to last mile distributors that are considering adding refrigeration to their product offering or looking to scale their existing operations with refrigerators.
The presentation slides from this webinar are available to download in PDF format.
Date recorded: Tuesday, 4 March 2025
Duration: 30 mins
Agenda overview
- Challenges and opportunities when selling refrigerators for productive use
- 7 Key business operations to consider
- Identifying customers (Munyaz Eco)
- Sales agent cheat sheet (Sosai Renewable Energies)
- After-sales support (POPO)
Speakers
- Ambrose Mbuvi, Impact Manager, Bopinc (moderator)
- Timothy Musaazi, Business Development Manager, POPO
- Safiya Aliyu, General Manager, Sosai Renewable Energies Company
- Claudine Uwineza, Sales and Marketing Coordinator, Munyax Eco Ltd