Webinar: Selling refrigerators for productive use
Date: Tuesday, 4 March 2025
Time: 3 PM (EAT)
Duration: 1 hour
Discover best practices for selling refrigerators for produce use
Are you a last mile distributor that is researching or looking to scale sales of refrigerators? Then this webinar is for you.
In this online session you’ll learn about the challenges and opportunities of adding refrigerators to your product mix. We’ll be discussing the key business operations that need be developed in relation to this product, including identifying customers, sales and marketing, and after-sales services.
Plus, you’ll hear from three last mile distributors who are currently selling refrigerators and what they have learnt from their experiences. Breakout groups in the second part of the webinar will give participants time to talk directly with the speakers.
During the webinar we’ll also be sharing a new resource on how to sell refrigerators for productive use, recently published by the Global Distributors Collective.
This webinar will be particularly beneficial to last mile distributors that are considering adding refrigeration to their product offering or looking to scale their existing operations with refrigerators. The webinar is free and open to all – simply register using the link below.
Speakers
- Ambrose Mbuvi, Impact Manager, Bopinc (moderator)
- Timothy Musaazi, Business Development Manager, POPO
- Safiya Aliyu, General Manager, Sosai Renewable Energies Company
- Claudine Uwineza, Sales and Marketing Coordinator, Munyax Eco Ltd
Agenda
1. Introduction
2. Panel discussion:
- Challenges and opportunities when selling refrigerators for productive use
- 7 Key business operations to consider
- Identifying customers (Munyaz Eco)
- Sales agent cheat sheet (Sosai Renewable Energies)
- After-sales support (POPO)
3. Breakout discussions:
Which of the seven business model adaptations do participants consider most difficult for this product category and why?
- Group 1: For distributors who are new to this technology and at the research stage (led by Munyax Eco and Sosai Renewable Energies)
- Group 2: For distributors that are currently selling refrigerators and want to scale their operations (led by POPO)