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Marketing Nutritious Food Products at the Last 100 Meters: A new report explores the impact of direct sales forces

Photo credit: Bopinc

Based on a new report by GDC partner Hystra, leveraging research funded by the Bill & Melinda Gates Foundation across 14 organisations, this blog proposes a new way of thinking about distributing nutritious foods and other beneficial fast-moving products for low-income customers; focusing on consumption frequency rather than just penetration.

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