Leveraging direct sales forces for impact at the last 100 meters
Report | Published 30 / 01 / 2022
Nutri'zaza
This report from GDC partner Hystra and supported by the Bill & Melinda Gates Foundation hopes to help organisations looking to have an impact at the very last 100 meters, through products requiring regular usage or consumption, to build distribution strategies aligned with their impact objectives. It consolidates lessons from other projects and best-in-class organisations who have built impactful, sustainable, and scalable direct sales forces around nutritious products.