How e-commerce companies can turn inclusive strategies into business advantage
Reports | Published 17 / 04 / 2025
E-commerce is one of the fastest-growing sectors in Africa and India, projected to reach over 500 million users across both by 2029. While most e-commerce companies started by focusing on wealthier populations located in large cities, today, there is a unique opportunity to make e-commerce more inclusive and reach more remote areas with quality products.
This new publication by Hystra, supported by British International Investment, shares how Jumia Group, Frontier Markets and Niokobok have worked on strategies enabling either improved inclusion of customers otherwise underserved, or improved livelihoods for value chain intermediaries.