Gender in Business: Lessons learned for last mile distributors
Report | Published 04 / 04 / 2022
Solar Sister
Drawing on GDC members’ experiences, as well as Value for Women‘s (VfW) work supporting SMEs around the world, this guide enables last mile distributors (LMDs) to apply a gender lens to their organisation and test gender-inclusive strategies: from increasing the recruitment of women sales agents and improving their access to assets that help ramp-up sales, to tailoring digital marketing strategies for women customers. It includes five specific strategies, each with a case study example from a GDC member, and features lessons learned, first-hand insights and practical tips; as well as template documents to help LMDs who are looking to proactively enhance their gender inclusivity.