Embracing digital solutions in last mile distribution: six steps for introducing new tools to sales agents

While last mile distributors are increasing adopting digital services to streamline their operations and increase business efficiency, embedding such tools within their organisations can be challenging. Drawing on learnings from the GDC Innovation Challenge 2020 pilots, this blog explores a six-step approach to successfully integrate digital tools within and across sales teams that are often geographically-dispersed and change-averse.

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