Making e-commerce inclusive in low and middle-income countries

E-commerce provides ample opportunity to reach more customers. In today’s technologically advanced world, billions of people are just one click away from purchasing products and services more easily than ever before. But how can we make e-commerce more inclusive in low- and middle-income countries, to ensure that last mile consumers also stand to benefit?

This webinar, delivered by the GDC in partnership with Hystra, explores how top e-commerce companies like Jumia Group, African Queen Limited (AQL), Niokobok, Frontier Markets and Copia have made their models and offerings more inclusive. 

This webinar was supported by British International Investment (BII).